Apps Are Media

Apps have taken over the world. If you doubt that just take a look at this app map by Horace Dediu at Asymco which shows the 123 countries in the world where iPhones are available. Of course, anywhere you can get an iPhone, you can get an iPhone app. Like the Web, apps are distributed globally. But when it comes to "media" like books, music, and movies, the distribution is much more limited on digital devices. Again, only looking at Apple, Dediu counts only 51 countries where music is available through the iTunes store, and only 6 countries where TV shows are available (see map below). My first reaction is that Apple really needs to broaden its licensing efforts internationally. But remember, iTunes started going international in 2004, and there are still more countries where you can get only apps (72) than both music and apps. Except there already is a global market for digital media. They are called apps, and they represent the future of media in many ways. Apps are media. Not only are they a form of media in the way that consumer software and games have always been considered media (they compete with TV, books, and music for consumers' time and attention). But increasingly, they are also subsuming other forms of media.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/4X2ECbWv4qA/

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