Wednesday, October 31, 2012

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Romney camp stands by Christie for working with Obama during storm

New Jersey Gov. Chris Christie (Jeff Zelevansky/Getty Images)

President Barack Obama spent part of the day Wednesday touring sections of New Jersey hit by superstorm Sandy with GOP Gov. Chris Christie, a move officials from Mitt Romney's campaign stood by after grumblings from some Republicans.

"Gov. Christie's doing his job," Romney senior adviser Russ Schriefer told reporters on a conference call when asked how the campaign felt about an official campaign surrogate praising and working with Obama.

"He's the governor of a state that has been hit by a very, very horrific storm. There's tremendous damage, people have lost their lives and he's doing exactly what he's supposed to be doing as the governor of New Jersey," Schriefer continued. "The president is doing what he needs to do as president, and this is the case of the governor doing his job. That's it."

In the face of the storm earlier this week, Christie made no apology for responding in tandem with Obama despite their partisan differences. In a rare showing, Christie even praised the president for his response to the storm.

"I don't give a damn about Election Day," Christie, who called the president's response to the storm "outstanding," said Tuesday during an interview on NBC's "Today" show. "It doesn't matter a lick to me at the moment."

After taking an aerial tour of the damage, Obama and Christie went together to a shelter in Brigantine, N.J., where Christie again praised the president's efforts.

Source: http://news.yahoo.com/blogs/ticket/romney-camp-stands-chris-christie-working-obama-during-210341010--election.html

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Monday, October 29, 2012

How to Produce Your Small Business Marketing Plan Without ...

by Arturo F Munoz

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As a business owner, you are the commander, the captain of your own ship. Your small business marketing plan is your map across the furies of a tempestuous sea. But like the Romans of old, the market has but little mercy for a defeated general.

In the days of Caesars and gladiators, and even earlier than that with the likes of Greek Spartans, the cry was for total victory. "Come back with your shield - or on it" Plutarch tells us did mothers holler to their sons on their way to battle. Those who died in battle could expect their mothers openly to rejoice. Those who survived knew they'd bring only shame back to them. What's your case?

Are we much farther from those days today?

If you fail in your small business venture and switch back to wage slave status, will your relatives openly rejoice? If you have nothing to show for after years of building an online presence and trying to sell your products and services through the Web, will former work colleagues respect you more? Will you be able to convince another businessman to employ you to lead his business to victory if failure is all you've reached yourself?

Is The Roman Way Also Your Way Of Stimulating Victory?

"Now listen to me, all of you. You are all condemned men. We keep you alive to serve this ship. So row well, and live."
So said Quintus Arrius, the Roman fleet commander in the movie Ben-Hur. He believed that service was best stimulated through hatred. "Hate keeps a man alive. It gives him strength," he said.

But strength for what? What stimulates you to remain active in your daily battle when your business is not performing according to plan?

"Hatred of failure," you might answer.

"Yes," I may reply to you. "But why win then?"

Do you row well just to be alive and pointlessly suffer all along? What if there was a better way? What if you could reach victory at sea? What if to do so all you needed was to add one key ingredient to your small business marketing plan? Would you keep from spilling your own guts even if your ship went down in the fight?

You bet you would, that you may live to fight another day! And this is what a USP gives you. It gives you the highest potential of victory and a reason to try for victory again and again, were you to fail in your first attempts at success.

A Small Business Marketing Plan Without A USP Is Like Your Business Dying By Crucifixion

We've forgotten what death by crucifixion is like. It's slow and painfully, yes, it involves asphyxiation. But it is all this by design. When you fail to have a USP as the heart of your small business marketing plan, you are condemning your business to a slow, torturous death by your own design.
The crucifixion itself is unmatched throughout history for the severity of torment it brought. Without USP you get crucified
The condemned man was affixed to the cross with nails driven through his wrists and feet. Through experimentation and the study of anatomy the Romans had discovered the medial nerve located just above the wrist joint and the center of the foot. The weight of the body caused the nail to press against this nerve shooting horrific pain throughout the nerves of the body.

The weight of the body, pulling down on the outstretched arms and shoulders, would tend to fix the intercostal muscles in the position of inhalation. The only way the man could exhale was to lift with his arms and push with his legs to hold himself up for a few seconds to allow the air to escape from his lungs. To avoid suffocation the man was forced to cause his own excruciating pain by putting more pressure on the medial nerves.

The average life span of a person on the cross was three to four days. After four days the soldiers would help the person to die quickly by breaking his legs so that he could not use them to push himself upward to exhale. After a few hours, the muscles in the shoulders would lock and the man would die from exhaustion asphyxia or suffocation.


Why make such a big deal about this?

I want you to remember the point graphically. A USP is that important.

And So, At Long Last What Is A USP?

A USP is what keeps a customer from ignoring you, from confusing you with your competitor, from your getting lost in the noisy crowd and sinking pennyless into oblivion. A USP magnetizes you. It makes you irresistible to your ideal client. It more than identifies you as valuable. It makes you invaluable to a specific group of people obsessively seeking for exclusivity, for devotion and for custom satisfaction from their providers.

As a provider yourself, the heart of all your small business marketing is your marketing value proposition, also known as your unique selling proposition, also known as your USP. EVERYTHING in marketing for your business depends on it. And your USP starts with your choice of target audience. It starts with their wants and how whatever you do for them will individually benefit its members enough to fulfill those wants in full.

If you get too far ahead of your USP, like by trying to do what I call "inbound marketing" (e.g. SEO, content generation, Yellow Pages) or "outbound marketing" (e.g. emailing campaigning, telemarketing, advertising) or any PR and community outreach, or anything else that marketers love to do in lieu of having a reliable USP first, then you've put the cart before the horse and you're not going to grow. You will plod through at best. Most likely you'll just go broke. Guaranteed. If it can happen to PalmPilot from U.S. Robotics, it can more so happen to you.

From the San Francisco Chronicle, here's the #1 reason why the PalmPilot crashed, leading to Palm folding and Hewlet-Packard salvaging the pieces:

Palm never gave anyone a reason to buy the Pre instead of an iPhone, BlackBerry, or Android phone. This was a failure across Palm's engineering, design, and marketing teams. And it's not like Palm is the ONLY company to have this problem.

But if Palm was going to have any chance to compete with RIM, Apple, and Android phones, it needed SOMETHING important that was better, that Palm's marketing people could communicate was better to would-be buyers.

It didn't have that. Everything was too little, too late.

This is called a failure in having a unique selling proposition. Marketing directs engineering on what engineers should deliver to the market. Marketing's plan failed to establish the benefit-laden distinctiveness that Palm needed to compete against the colossal iPhone and the ubiquitous Android. Sixteen years of leading, visionary performance slowly down the drain! The culprit?

Not technology but Marketing.

Watch this if you don't believe me.

This is precisely what a USP is not!

And it was all Marketing's fault. Just read what Donald Melanson, Sr. Associate Editor with AOL Tech, had to say about it.

As far as we've come in the 16 years since the release of the original Pilot, it's also remarkable how much hasn't changed. The screens have gotten better, the hardware has gotten sleeker, and everything has gotten far more connected, but we're still carrying around handheld devices that supplement our main computer, help us stay organized, and have a simplified operating system with apps displayed as a grid of icons. Add in some WiFi, 3G and a decent web browser and we could almost see ourselves getting by with one of these [PalmPilots] today -- and that's quite a testament to Palm's original vision.
Yes, it was Palm's last will and testament! In vision and technology that business was not far. In fact, it had a lead. But they blew it with their marketing. They created no unique selling proposition and got crucified.

Fail in creating your USP and you will fail in your small business too. It's that simple. And it will be painful, because you will struggle against all odds to survive, and yet, you will die.

So, in this upcoming weekly series I will devote myself to explaining the 10 pivotal characteristics that define a profit-generating USP for a small business and how you can produce one. Last week alone I analyzed no less than 25 online businesses, whose owners sought in my reviews for insight about their marketing value propositions.

In the words of one of them, "You're making me, and I'm sure a lot of other people as well, look at our web sites with completely new eyes. Looking outside the box, so to say." Come back every week and see if the same will apply to you, else subscribe below to receive my 10 tips on creating the best USP you possibly can, commander.




Return to Small Business Opportunity Advisor from Small Scale Business Marketing Go to Starting Your Own Business Overnight Home Page

Source: http://www.startingyourownbusinessovernight.com/small-business-marketing-plan.html

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Saturday, October 27, 2012

Opinion: Obamacare Is Bad For Small Business ? CBS Los Angeles

Mitt Romney (Photo by Alex Wong/Getty Images)

Mitt Romney (Photo by Alex Wong/Getty Images)

The Right Politics

As the final days of the presidential campaign of 2012 wind down, there is ongoing concern about what President Barack Obama?s law for requiring businesses to provide health care for its employees will do to small business owners. The choices that business owners have are few, and none of the choices are attractive at all for the American entrepreneurs who are scarcely making it in this Obama economy. Yet, these business owners must make a decision ? and make it quick ? before the financial penalties begin to accrue against them.

The choices for small business owners are clear, and they all involve a forceful blow to their financial bottom line. They can either spend the money it will take from their business ? and their hopes of expanding their business ? to provide insurance for all of their workers. Or, they can pay the hefty fines that the government will now levy against them if they do not provide insurance for their employees. The next option is to keep their business incredibly small ? under 50 employees ? so that they will continually have under the number of employees that are required to feel the full effects of the Obamacare law.

All options for these small business owners lead to one obvious conclusion. They will have less money and limited staff to grow their businesses into a business that could one day allow them to expand and offer Americans more jobs. It?s a detrimental process that has no positive for the growth of a small business.

It has been suggested that most small business owners have decided that paying the fine will be less costly to them than actually purchasing insurance for all of their employees. All-in-all, it appears that Chief Justice John Roberts of the Supreme Court was absolutely correct when he said that the Affordable Care Act is a tax. It is, even though President Obama denies that it?s a tax. Again, it was Judge Roberts? contention that it is a tax that justified ? in his own mind ? that the law should pass through the Supreme Court.

Of course, there is another option. Obama could be defeated, and Mitt Romney could repeal the law as he promises to do on day one of his presidency.

Just a reminder to business owners: Election Day is November 6.

About Scott Paulson

Scott Paulson writes political commentary for Examiner.com and teaches English at a community college in the Chicago area. The views and opinions expressed in this post are those of the author and do not necessarily reflect the official policy or position of CBS Local.

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Source: http://losangeles.cbslocal.com/2012/10/25/opinion-obamacare-is-bad-for-small-business/

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Friday, October 26, 2012

Senator Faber and Representative Sprague Talk Education, Jobs at ...

Ohio Hi-Point?s Board of Education had a special visit from Ohio Senator Keith Faber and Representative Robert Sprague during a regular scheduled meeting Wednesday evening at the Sloan Inn.

Senator Faber, who is on the November 6 ballot, spoke to the board about the topic that has been on the forefront of Ohio and national government: jobs and job creation. Faber directly tied career-technical education and Ohio Hi-Point into the future outlook for employment within the communities.

Senator Faber spoke about strong partnerships between business, industry and CTE as a ?value added opportunity to provide our constituents the pathways for success,? focusing on business leaders providing an industry forecast for career-technical education to deliver the training and skills to students to be prepared for awaiting careers.

Ohio Hi-Point continually works with business and industry leaders to pinpoint needs and emerging trends. These relationships lead to the cultivation and launch of a new Welding program at OHP after industry leaders expressed a need for welders and skill sets that align with the profession. The program will be available to students beginning Fall of 2013.

Before Senator Faber concluded, he spoke about his revolving loan program to help education and the continued prominence technology has within classroom walls.

?A successful school system helps to build the community stronger,? remarked Faber, ?I encourage community members to support their schools and to look at the policies and send us suggestions and comments on the recent education policies.?

Representative Sprague, who has a background in finance and business, focused his comments on the financial aspect of the educational budget and will speak more to Ohio Hi-Point?s 14 partner superintendents during the biannual Superintendent?s meeting on October 30 at Ohio Hi-Point. Representative Sprague is also on the November 6 ballot.

More information on Senator Faber, Representative Sprague and the Ohio legislation can be found at www.ohiosenate.gov and www.house.state.oh.us, respectively.

During the board meeting, the high school seniors of the month Kiana Price, a Culinary Arts student from Waynesfield-Goshen High School, and Colton Lowe, an Electronics Engineering student from Bellefontaine High School, were recognized.

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  2. Utah State Board September Meeting Summary ? UtahPublicEducation.org
  3. Job Registry: International Education Leadership jobs, International Student and Scholar Services jobs, San Francisco jobs
  4. Laurene Powell Jobs to be appointed on Stanford University?s Board Of Trustees
  5. Americans for the Arts Job Bank: Education jobs, Germantown jobs, Maryland jobs, DIRECTOR OF EDUCATION

Source: http://www.earic.com/school-education/business-school/senator-faber-and-representative-sprague-talk-education-jobs-at-ohio-hi-point-board-of-education-meeting.html

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Cultural historian, author Jacques Barzun dies

In this Sept. 17, 2002 file photo, Jacques Barzun sits for a portrait at his home in San Antonio. Barzun, the pioneering cultural historian who became a best-selling author in his 90s with "From Dawn to Decadence," has died. He was 104. Barzun's son-in-law says Barzun passed away Thursday, Oct. 25, 2012, in San Antonio, where he'd lived in recent years. Barzun wrote dozens of books and essays on everything from philosophy and music to detective novels. (AP Photo/Eric Gay)

In this Sept. 17, 2002 file photo, Jacques Barzun sits for a portrait at his home in San Antonio. Barzun, the pioneering cultural historian who became a best-selling author in his 90s with "From Dawn to Decadence," has died. He was 104. Barzun's son-in-law says Barzun passed away Thursday, Oct. 25, 2012, in San Antonio, where he'd lived in recent years. Barzun wrote dozens of books and essays on everything from philosophy and music to detective novels. (AP Photo/Eric Gay)

In this Sept. 17, 2002 file photo, Jacques Barzun sits for a portrait at his home in San Antonio. Barzun, the pioneering cultural historian who became a best-selling author in his 90s with "From Dawn to Decadence," has died. He was 104. Barzun's son-in-law says Barzun passed away Thursday, Oct. 25, 2012, in San Antonio, where he'd lived in recent years. Barzun wrote dozens of books and essays on everything from philosophy and music to detective novels. (AP Photo/Eric Gay)

Jacques Barzun, a pioneering cultural historian, reigning public intellectual and longtime Ivy League professor who became a best-selling author in his 90s with the acclaimed "From Dawn to Decadence," has died. He was 104.

Barzun, who taught for nearly 50 years at Columbia University, passed away Thursday evening in San Antonio, where he had lived in recent years, his son-in-law Gavin Parfit said.

Praised by Cynthia Ozick as among "the last of the thoroughgoing generalists," the tall, courtly Barzun wrote dozens of books and essays on everything from philosophy and music to baseball and detective novels.

In 2000, he capped his career with "From Dawn to Decadence," a survey of Western civilization from the Renaissance to the end of the 20th century. The length topped 800 pages, and the theme was uninspiring ? the collapse of traditions in modern times ? yet it received wide acclaim from reviewers, stayed on best-seller lists for months and was nominated for the National Book Award and the National Book Critics Circle prize.

Even the Rolling Stones' Keith Richards said he was reading it.

"The whole thing is a surprise, because scholarship is not exactly the thing people run after these days, or perhaps at any time," Barzun told The Associated Press in 2000.

Along with Lionel Trilling, Dwight Macdonald and others, the French immigrant was a prominent thinker during the Cold War era, making occasional television appearances and even appearing in 1956 on the cover of Time magazine, which cited him as representing "a growing host of men of ideas who not only have the respect of the nation, but who return the compliment."

In 2003, President George W. Bush awarded him a Presidential Medal of Freedom, the nation's highest civilian honor, praising Barzun as "a thinker of great discernment and integrity. ... Few academics of the last century have equaled his output and his influence." In 2010, he received a National Humanities Medal.

Barzun had firsthand knowledge of much of the 20th century and secondhand knowledge of a good part of the 19th century. His great-grandmother, born in 1830, would give him chocolate and tell him stories, an experience that helped inspire him to become a historian.

A scholar's son, Barzun was born in Creteil, France, in 1907 and grew up in a household where Modernism was the great subject and visitors included Jean Cocteau, Ezra Pound and Guillame Apollinaire, upon whose knee he once sat. But World War I drove the family out of the country and across the ocean to the United States.

"The outbreak of war in August 1914 and the nightmare that ensued put an end to all innocent joys and assumptions," Barzun later wrote. "By the age of ten ? as I was later told ? my words and attitudes betrayed suicidal thoughts; it appeared that I was 'ashamed' to be still alive."

Reading consoled him, especially "Hamlet," but he never recovered his early "zest for life." In 1990, he defined himself as a "spirited" pessimist, explaining that he retained a "vivid sight of an earlier world, soon followed by its collapse in wretchedness and folly."

Having learned English in part by reading James Fenimore Cooper, Barzun entered Columbia as an undergraduate at age 15 and was in his early 20s when the school hired him as an instructor in the history department. He remained with Columbia until his retirement, in 1975, and would be long remembered for the "Colloquium on Important Books" he taught with Trilling, with one former student calling Barzun "a towering charismatic figure who aroused the kind of fierce loyalties that the medieval masters must have."

Allen Ginsberg, another Barzun student, once joked that his former professor was a master of "politeness."

Barzun's greatest influence was on the writing of cultural history; he helped invent it. As a student at Columbia he was among the first to integrate the narration of wars and government with the evolution of art, science, education and fashion.

"It was partly my upbringing, being among a group of artists of every kind," he told the AP. "When I became interested in history, it seemed that social and cultural elements were perfectly real things that existed as forces. Diplomacy and force of arms were treated as the substance of history, and there was this other realm missing."

"From Dawn to Decadence," summing up a lifetime of thinking, offered a rounded, leisurely and conservative tour of Western civilization, with numerous digressions printed in the margins. Barzun guided readers from the religious debates of the Reformation to the contemporary debates on beliefs of any kind.

"Distrust (was) attached to anything that retained a shadow of authoritativeness ? old people, old ideas, old conceptions of what a leader or a teacher might do," he wrote of the late 20th century.

Barzun told the AP in 2003 that he remembered coming to the United States after World War I and finding a country that lived up to its own happy, informal reputation. "It was openhearted, amiable and courteous in manner, ready to try anything new," he said. "But many of those things have gone to pieces, for understandable reasons."

He contributed to such magazines as Harper's and The New Republic and he published more than 30 books, notably "Teacher in America," a classic analysis of education and culture. In the early 1950s, he and Trilling helped found the Readers' Subscription Book Club, a highbrow response to the Book-of-the-Month Club that lasted 12 years.

Barzun also edited many books, including a compilation of short detective stories, and wrote a memorable essay on baseball, in which he advised that "Whoever wants to know the heart and mind of America had better learn baseball." Those words eventually made it to the Baseball Hall of Fame in Cooperstown, N.Y., for which Barzun later autographed a bat celebrating his 100th birthday.

Barzun had three children with his first wife, Marianna Lowell, who died in 1978. He married Marguerite Davenport two years later. He also is survived by 10 grandchildren and eight great-grandchildren, according to his daughter, Isabel Barzun.

"He was a gentleman. He was a scholar. He was refined, he was kind. He was enormously generous in spirit," said Parfit, his son-in-law. "He was one of a kind."

___

Associated Press writers Michelle L. Price in Phoenix and Nicole Evatt in New York contributed to this report.

Associated Press

Source: http://hosted2.ap.org/APDEFAULT/4e67281c3f754d0696fbfdee0f3f1469/Article_2012-10-26-Obit-Barzun/id-b15cb101a5f046f5ac81cc39d544898a

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Meet the rookies in the Robot Hall of Fame

From 2008: "WALL-E" trailer features the stars from "Toy Story."

By Alan Boyle

The results are in, and the latest laureates in the Robot Hall of Fame range from the absolutely lovable WALL-E cartoon character to the positively scary BigDog robo-runner. This year's class, announced during a Tuesday night ceremony at the Carnegie Science Center in Pittsburgh, also includes the pint-sized, soccer-playing NAO humanoid robot and the PackBot bomb-disposal robot.

The Robot Hall of Fame was created in 2003 by Carnegie Mellon University to recognize excellence in robotics technology. More than two dozen machines, real and fictional, have been inducted over the past nine years, but the Class of 2012 is the first to be selected by popular vote instead of a panel of judges.


"More than?any previous class of inductees, this group of robots selected by popular vote represents contemporary robotics ? robots at the cutting edge of technology ? rather than older robots of strictly historical importance," Shirley Saldamarco, the Robot Hall of Fame's director and a faculty member at Carnegie Mellon's Entertainment Technology Center, said in a?news release. "Two of our inductees, NAO and Packbot, are commercially available, and BigDog is still the focus of active research. Even our fictional honoree, WALL-E, is from a movie that's just four years old."

More than 17,000 people from around the world participated in the online vote during August and September, the Hall of fame said. The four laureates were chosen from 12 nominees in the categories of education/consumer, entertainment, industrial/service and research.

Unfortunately, for every winner there are two robots that would probably be saying "it's an honor merely to be nominated." If they could talk, that is. The also-rans include the fictional Johnny 5 from the movie "Short Circuit"; NASA's Robonaut 2 android, which is currently being tested on the International Space Station; and the deep-sea-diving Jason remotely operated vehicle.

Johnny 5, at least, can take solace in the fact that he was the runner-up robot in our People's Choice poll, which brought in more than 3,300 votes. Write-in votes were cast for other fictional fan favorites, such as B9 from "Lost in Space" (DANGER, WILL ROBINSON!); Bender, the alcohol-swigging, politically incorrect robot from the "Futurama" TV series; and the robo-crew from "Mystery Science Theater 3000."

To learn more about the new inductees, check out the videos below?? and then click on the Web links for bios on the other machines honored by the Robot Hall of Fame.

"WALL-E" was the lovable star of the 2008 Disney/Pixar animated movie of the same name. The robot inadvertently embarks on a space journey that ends up deciding the fate of humanity. Other Robot Hall of Fame nominees in the entertainment category included Rosie from "The Jetsons" and Johnny 5 from "Short Circuit."

Created by iRobot, PackBot performs bomb disposal and other dangerous missions for troops and first responders. More than 4,500 units are currently on station in Iraq and Afghanistan. PackBot also saw service in Japan in the aftermath of last year's Fukushima nuclear disaster. Other nominees in the industrial/service category include Kiva Systems' warehouse robots and the Jason submersible from Woods Hole Oceanographic Institution.

Aldebaran Robotics' NAO robot is used as an education platform and in the RoboCup robot soccer Standard Platform League. Other nominees in the education/consumer category included iRobot's CREATE and the VEX Robotics Design System.

Boston Dynamics' BigDog is a dynamically stable quadruped robot that can traveres difficult terrain and run at 4 mph while carrying 340 pounds and climbing a 35-degree incline. The Pentagon is supporting its development as a robotic pack mule for soldiers in terrain that is too rough for conventional vehicles. Other nominees in the research category were Willow Garage's two-armed PR2 mobile robot and NASA's Robonaut.

2010 honor roll: NASA's Spirit and Opportunity rovers; Roomba floor-cleaning machine; da Vinci Surgical System; Huey, Dewey and Louie from "Silent Running"; T-800 Terminator from the "Terminator" film series.

2008 honor roll: Lt. Commander Data from "Star Trek: The Next Generation"; the Raibert Hopper, a pioneer in robotic locomotion; NavLab 5, an autonomous minivan; Lego Mindstorms educational robotics kits.

2006 honor roll: Aibo robotic dog; SCARA robotic arm; Gort from "The Day the Earth Stood Still"; David from the movie "A.I."; Maria from the movie "Metropolis."

2004 honor roll: Honda's ASIMO android; the animated Japanese "Astroboy" character; C3PO from the "Star Wars" saga; Robby the Robot from "Forbidden Planet"; and Shakey the Robot, a mobile robot that could figure out how to get around a room.

2003 honor roll: Mars Pathfinder's Sojourner rover; GM's Unimate assembly-line robotic arm; R2-D2 from "Star Wars"; HAL 9000 from "2001: A Space Odyssey."


Alan Boyle is NBCNews.com's science editor. Connect with the Cosmic Log community by "liking" the log's?Facebook page, following?@b0yle on Twitter?and adding the?Cosmic Log page?to your Google+ presence. To keep up with Cosmic Log as well as NBCNews.com's other stories about science and space, sign up for the Tech & Science newsletter, delivered to your email in-box every weekday. You can also check out?"The Case for Pluto,"?my book about the controversial dwarf planet and the search for new worlds.

Source: http://cosmiclog.nbcnews.com/_news/2012/10/24/14677332-meet-the-hall-of-fames-robot-rookies?lite

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Iowa man loses dog to Humane Society mistake | WQAD.com ...

Stella (photo from WHO.com)

Stella (photo from WHO.com)

Boone, Iowa (WHO) ? A?little dog is causing a big battle in Boone, after she was mistakenly adopted.

Last month, Stella wandered away from home.? Her owner, Marc Riker,? called the Boone County Humane Society and reported the dog missing.? That was the last he heard from the agency until he spotted someone else walking Stella.? Instead of looking for Stella,? the Humane Society sold her to another family.

?You would think that the humane society would, if you call and give them a report of a lost pet and they tell you if they have any animals come in that meet the description, small white dog, they?ll get in contact with you, that would mean if a small white dog comes in that they?ll get in contact with you,? Riker said.

Jane Elsberry with the Boone Area Humane Society admits the agency made a mistake.

?During the time that this incident happened we were in a flux between staff and some of the staff were no longer there and so it just got lost in the shuffle,? she explains

The new owner is refusing to give Stella back.? Riker says he is considering legal action.? But with six children, he says, he doesn?t know how he?ll be able to afford a lawyer.

(Thanks to our sister station WHO-TV for this report)

Source: http://wqad.com/2012/10/25/iowa-man-loses-dog-to-humane-society-mistake/

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Japan, China meet over islands

By Reuters

TOKYO - Senior Japanese and Chinese diplomats have met to discuss a dispute over East China Sea islets hat both countries claim, the Japanese government said on Wednesday, underscoring willingness to talk despite a sharp deterioration in ties.

Sino-Japanese relations took a dive after the Japanese government bought the islands, called Senkaku in Japan and Diaoyu in China, from a private Japanese owner in September, triggering violent protests and calls for boycotts of Japanese products across China.

Chief Cabinet Secretary Osamu Fujimura confirmed talks between Tokyo and Beijing after domestic media reported that Japanese Vice Foreign Minister Chikao Kawai secretly met senior Chinese officials, probably including his counterpart, Zhang Zhijun, in Shanghai last week to discuss the dispute.

Anti-Japan demonstrators damaged a car carrying U.S. ambassador Gary Locke outside the American embassy in Beijing. The protest was in response to an ongoing territorial dispute between China and Japan. NBCNews.com's Alex Witt reports.

"I am aware of the reports. That was part of the communications going on between Japan and China in various forms and at various levels," Fujimura told a regular news conference without giving details.

"It just shows we are in constant contact at many levels."

Following Japan's purchase of the islands, China sent fishery patrol and marine surveillance vessels to waters near the islets, raising concern that confrontation with Japanese patrol ships could escalate into a broader conflict.

Protesters in China rally in Beijing, Shanghai and Hong Kong in response to a territorial dispute with Japan. NBCNews.com's Dara Brown reports.

The row with China, the world's second-largest economy and Japan's largest trading partner, has prompted the Bank of Japan to cut its outlook for economies in the region.?

More world stories from NBC News:

Follow World News from NBCNews.com on Twitter and Facebook

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Copyright 2011 Thomson Reuters. Click for restrictions.

Source: http://worldnews.nbcnews.com/_news/2012/10/24/14661429-japan-china-diplomats-meet-over-island-dispute-that-sparked-violent-protests?lite

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Thursday, October 25, 2012

What is Inbound Marketing And How Is It Different?

Inbound marketing has been the buzzword in marketing for the past few years. It is one of the most talked about terms in Internet marketing circles. It is the new form of marketing that is very different to traditional marketing methods (outbound marketing).

What is Inbound Marketing?

Inbound Marketing is the process of increasing sales or growing revenue by acquiring a steady stream of qualified leads for the business and converting these leads into customers.

Inbound marketing focuses on creating powerful content to attract the attention of prospective customers, drawing them to your business, and converting them into leads.

Blogs, videos, eBooks, email newsletters, reports & whitepaper, SEO, social media marketing, other forms of content marketing are some examples of inbound marketing techniques..

Inbound Marketing

How is Inbound Marketing Different to Other Advertising Methods?

There is a fundamental difference between inbound marketing and traditional marketing methods often referred to as outbound marketing.

Traditional marketing focuses on taking your message to the masses using direct advertising methods with the hope that some of the consumers may be motivated to avail of the services your business provides. ?Methods such as cold calling, telemarketing, sales visits, paid branding, print advertising, distributing flyers, or sending out bulk emails are some examples of this.

In Inbound marketing, on the other hand, customers are drawn to your business because of content that is of value to them, resulting in much more promising leads.

Traditional advertising targets potentially unqualified leads whereas inbound marketing allows your business to target warm leads i.e. those who are already searching for the products or services you are providing.

Inbound Marketing is a far more efficient and affordable way to acquire new leads. It is more streamlined and provides better ROI than traditional advertising. Inbound marketing leads cost 60 percent less on average than leads generated via traditional outbound marketing methods

How Does Inbound Marketing Work?

There is more to inbound marketing that creating great content that will draw people into your sales process. Having a well optimised website that is able to convert leads into sales is equally important.

The main focus is on the following:

  • Producing high quality content that customers find valuable (Blogging, eBooks, Reports, and more)
  • Making your business easily found (SEO, Social media, content marketing, and more)
  • Optimised website to convert visitors into leads ?(Landing page, call to action, etc.)

Inbound Marketing Model

?

?The Inbound Marketing Model:

The inbound marketing methodology can be best described in five stages (Source: Pollitt, Chad, October 21, 2011):

  • Attract traffic
  • Convert visitors to leads
  • Convert leads to sales
  • Turn customers into repeat higher margin customers
  • Analyze for continuous improvement

?Inbound Marketing Techniques:

Creating quality content lies at the heart of inbound marketing and fuels majority of the promotional methods.

Following are some popular inbound marketing methods:

  • Blogging
  • Creating and promoting Videos,
  • eBooks,
  • Email newsletters,
  • Reports & whitepaper,
  • SEO,
  • Social media marketing
  • Conversion optimisation
  • Content Curation
  • Other forms of content marketing such as content curation, document & image sharing websites

?Drawbacks of Inbound Marketing

While Inbound Marketing will save you money, it does take an ample commitment and patience

If you like this article, please share it!

Source: http://www.kronikmedia.co.uk/blog/what-is-inbound-marketing-and-how-is-it-different/5377/

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Precious Metals Analyst Launches New Website

With the release of the new SunshineProfits.com website, gold and silver investors gained numerous tools that can greatly improve their rates of return.

(PRWEB) October 24, 2012

Unique investment tools, proprietary indicators, and interactive software are only some of the features of the newly launched Sunshine Profits' gold and silver investment website (http://www.SunshineProfits.com). Sunshine Profits is a comprehensive, analytic resource for investors in the precious metals markets. The price of gold has gone up over 400 per cent in the past 10 years, but it has been a bumpy ride with some painful corrections. Proprietary indicators available at Sunshine Profits help investors spot market turning points ahead of time, key to success in this secular gold bull market. Access to these tools enables individual investors to manage risk, fine-tune position size, and make intelligent investment decisions. Rankings of gold and silver stocks are constantly updated and tailored for each investor.

The investment service was launched in 2008 by Przemyslaw Radomski, a Charted Financial Analyst (CFA). Radomski, who designs financial software, began investing in the precious metals markets as a teenager.

?I began investing for my own portfolio when I was still a teenager. My mother, a single parent, passed away when I was 17. She had left me a small inheritance. I was on my own, so to speak, so I had to make decisions about where to invest this money. It was then that I decided to study finance professionally - that was the beginning of my education in the markets and finance. I was drawn into the precious metals market when I saw gold's rally before the war in Iraq and I've been studying it ever since.?

?Even though we operate this website, we don't own it,? says Radomski. ?In fact, our subscribers own it. This website is all about the individual investor. It is his portfolio growth on which we focus our efforts.?

The subscription base has been expanding dramatically with the growth of interest in commodities investing. Sunshine Profits provides its subscribers with timely ?Market Alerts? in addition to its weekly in-depth analysis of the investment markets. The investment analysis software, which is user interactive, is updated daily and available to subscribers 24/7.

Przemyslaw Radomski, CFA
Sunshine Profits
+1-347-602-4570
Email Information

Source: http://news.yahoo.com/precious-metals-analyst-launches-website-071642073.html

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Bloom BeautyTrends: You Can At Least Try To Style Your Hair Like Beyonce's

I was in a wedding a few months ago, and I admit I used Pinterest to decide how to do my hair. But there's a whole lot of crap mixed into the online DIY purgatory. Enter Bloom Beauty Trends, an app that takes everything style and beauty and puts it into its own app. More »


Source: http://feeds.gawker.com/~r/gizmodo/full/~3/vLeXdc3YG2A/bloom-beautytrends-you-can-at-least-try-to-style-your-hair-like-beyonces

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Colin Powell Endorses Obama Again

Four years after he broke with the Republican Party to endorse then-Senator Obama, former Secretary of State Colin Powell announced today he is endorsing his reelection, saying he's concerned Mitt Romney's foreign policy is a "moving target."

"I voted for him in 2008 and I plan to stick with him in 2012, and I'll be voting for he and for Vice President Joe Biden next month," Powell told CBS News.

Powell cited the president's handling of the economy and foreign policy successes in explaining his decision.

"When he took over the country was in very, very difficult straits, we were in one of the worst recessions we had seen in recent times, close to a depression," Powell said of the economy Obama inherited from his former boss George W. Bush. "We were in real trouble."

"I saw over the next several years stabilization come back in the financial community, housing is now starting to pick up after four years, it's starting to pick up. Consumer confidence is rising. So I think generally we've come out of the dive and we're starting to gain altitude," Powell explained. "It doesn't mean we are problem solved, there are lots of problems still out there. The unemployment rate is too high. People are still hurting in housing. But I see that we are starting to rise up."

Powell, who served as secretary of state from 2001 to 2005, praised Obama for ending the war in Iraq and winding down the war in Afghanistan, adding that he "did not get us into any new wars."

The retired four-star general went on to call Obama's actions to protect the U.S. from terrorist threats "very, very solid."

Powell said he has the "utmost respect" for Mitt Romney but was concerned about his shifting foreign policies. "The governor who was speaking on Monday night at the debate was saying things that were quite different from what he's said earlier, so I'm not quite sure what Governor Romney we would be getting with respect to foreign policy," he said.

He also took issue with Romney's economic proposals. "As I listen to what his proposals are especially with respect to dealing with our most significant issue, the economy, it's essentially let's cut taxes and compensate for that with other things. But that compensation does not cover all of the cuts intended or the new expenses associated with defense," he said.

Also Read

Source: http://news.yahoo.com/colin-powell-endorses-obama-again-140649674--abc-news-politics.html

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End Of An Analogue TV Era: U.K.?s Digital-Terrestrial TV Switchover Is Done ? Opening The Door For 4G Mobile Services

old fashioned tvAfter years of planning and step-by-step engineering, the U.K.'s switchover from analogue to digital-terrestrial TV broadcasts has finally been completed -- marking the end of more than 70 years of analogue broadcasting in the U.K and opening the door for the launch of 4G mobile services in spectrum previously used by TV broadcasters.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/xyCgFdyB97s/

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Focus on Law, Separation and Divorce Workshop - Ashburn, VA Patch

43490 Yukon Dr, Ashburn, VA | Get?Directions??
FREE

Visit our website for more information on all of our programs.

Gain knowledge and support.? Be proactive and protect your future. Save time and money by attending Focus Groups.? Speak with the professionals.

?Typically each month Ever Changing River, LLC presents three Focus Groups - one each concentrating on the emotional, financial and legal aspects of separation and divorce.? You do not need to go through this process alone.? And if it is overwhelming for you right now, consider asking a friend to attend with you.?

When:? ? Wednesday, Oct 24, Focus on Law

??????????????? Legal Aspects of Separation and Divorce in Virginia

??????????????? Plus an update on the real estate market

??????????????? ??6:30 to 8:00 PM

Where:? Ashburn Long and Foster Realtors Training Room

???????????? 43490 Yukon Drive, Suite # 205

????????? ?? Ashburn, VA?? 20147?

Cost:???? Free for Patch

Ryan M. Schmalzle, Esquire, with Whitbeck & Cisneros, P.C., is an experienced family law attorney who regularly practices in Northern Virginia.? His firm follows the philosophy that while it is always preferable to resolve family law matters outside the courtroom, attorneys must always be prepared to aggressively letigate family matters in court if a client's particular needs call for such services.?

?

Mr. Schmalzle will give an overview of the legal aspects of divorce, including the separation and divorce process, equitable property distribution, and custody and support guidelines.

?

Pamela Jones, ABR, CRB, GRI, of Pamela Jones, Inc., Long and Foster Realtors, is a career REALTOR? who began working with buyers and sellers in 1983.? Pam wil give an update of the local real estate market, which differs vastly from the "national" picture we so often hear about.? She will answer your real estate questions.?

Disclaimer:? Focus Groups, River Chat, River BaNC and all other Ever Changing River, LLC programs are intended for informational purposes only.? They do not constitute legal, financial, emotional, real estate or mortgage advice or counseling.? You should seek the advice of qualified legal, financial, psychological, real estate, mortgage and any other necessary professionals regarding your own individual situation outside of any Ever Changing River, LLC program.

39.01059

-77.492753

primary

/events/focus-on-law-separation-and-divorce-workshop

/locations/8057734

Source: http://ashburn.patch.com/events/focus-on-law-separation-and-divorce-workshop

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Wine & Spirits: Train's Save Me, San Francisco Wines | Washington ...

The Grammy-winning band just released the fourth offering in its award-winning California wine line.

By Kelly A. Magyarics

Jimmy Stafford isn?t used to performing live without his pre-show glass or two of red wine.

The guitarist for the Grammy-award winning band Train, whose hits include ?Drive By? and ?Meet Virginia,? always gets his head in the game with a generous pour of Cab or Merlot. (For the record, he prefers to quench his thirst after concerts with a well-chilled Chardonnay.)

But since Saturday evening?s show took place at the Charles E. Smith Center on the campus of George Washington University?a dry campus?he had to forego his essential touring ritual. ?I think this is the first show?I?ve?ever done where I?didn?t?drink wine beforehand,? he admitted.

Certainly, Stafford?s forced abstaining?didn?t?affect the energy of the show. The band performed in front of an enthusiastic, eclectic mix of college students and their middle-

Train drummer Jimmy Stafford with the author. (Photo by Kristen Schopp)

aged parents, with some younger siblings thrown in for good measure. Train barreled through all of its hits, from the ubiquitously popular ?Hey, Soul Sister? to the ethereal ballad ?Drops of Jupiter,? to the Mariachi-inspired current single ?50 Ways to Say Goodbye.? Lead singer Pat Monahan not only gave us his soulful voice for the evening, but also tossed out dozens of signed t-shirts and beach balls; he also graciously posed with fans for cell phone pics and Tweets.

I caught up with Stafford, Monahan and drummer Scott Underwood backstage before their recent show on October 20, part of Colonial Days / Parents? Weekend at GWU, to chat about their successful wine line ?Save Me, San Francisco? (the moniker refers to the name of the band?s 2009 album and single.) Currently, the band produces three reds and a white in collaboration with Concannon Vineyard and winemaker James Foster of The Wine Group.

Train currently offers four wines in its popular Save Me, San Francisco line. (Photo by Save Me, San Francisco Wines)

Stafford and Monahan are fellow wine geeks. (In fact, when I introduced myself before the show as a wine writer, Monahan enthusiastically declared that he?d ?be happy to talk the sh*t out of some wine.?) They were adamant about doing it right though, and not resorting to gimmicky, celebrity wines . That philosophy has certainly worked for them: Train?s wines have won gold medals at the San Francisco International Wine Competition, and the Orange County Fair Wine Competition.

Their California 37 is a fruit-forward yet intense Cabernet Sauvignon that reminds Stafford and crew of the wines they used to drink in their early days as a band; the pineapple, buttery and vanilla notes found in Calling All Angels appeals to lovers of supple, luscious Chardonnays; Drops of Jupiter is a Petit Sirah-based blend that is fruity, low in tannins and (in my opinion) works slightly chilled, as you would a Beaujolais.

Train?s latest wine is a varietal bottled Merlot called Hella Fine Merlot, with cherry and chocolate aromas and medium tannins. Stafford told me that the first three Merlots sent to him for approval were too astringently tannic; he went with door number four, a wine that?s approachable, both with and without food. In the Washington, D.C. area, you can buy Save Me San Francisco Wines at Whole Foods Markets. It?s also on the menu at Bonefish Grill, and Ruth?s Chris Steak House.

The band has other wines in the works, including Soul Sister Pinot Noir, and Sweet Rain, a semi-sweet, Moscato-based bottle. Stafford approves not only the wines, but also the names and labels. And they have recently partnered with Ghiradelli Chocolate to produce sweet pairings like Dark Cabernet, Sea Salt Almond and 72% Cacao Dark Chocolate.

A portion of all the proceeds of wine sales (and all the profits from chocolate sales) goes to help Family House, a non-profit guest house in San Francisco that provides temporary housing to families of patients at the UCSF Benioff Children?s Hospital.

Kelly Magyarics is a wine and spirits writer, and wine educator, in the Washington, D.C. area. She can be reached through her website, www.kellymagyarics.com, or on www.twitter.com/kmagyarics.

Source: http://www.washingtonlife.com/2012/10/24/wine-spirits-trains-save-me-san-francisco-wines/

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Tuesday, October 23, 2012

Business Travel Advice


Coping with Infidelity Relationship recovery from the destructiveness of infidelity.


Old Yesterday, 03:46 PM ? #3 (permalink)

Member

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Join Date: Sep 2011

Location: Alberta

Posts: 3,265


OK, since you're determined to keep working on things with this guy...........................

I assume there's no way he can come? That's what I did on the first trip my hubby had to take.

My husband had to go away alone not long after D day #2, and what he did was write me one letter for each day he was going to be gone. Some were romantic, some were remembrances, whatever. He gave them to me and told me to open one each day and I did. Most helped, one triggered me though. But it was the thought that meant something - the fact he knew and wanted to help me feel better. He also had written me an 'apology letter' for me to keep with me and read whenever I needed to when I couldn't talk to him. So that helped.

He also emailed me his itinerary every day and texted me as much as he could whenever he could. We didn't have a long distance plan, but now we do, so if he was to go away now he would call to say good morning, call on his lunch, talk to me at night.

I won't lie, it was REALLY FREAKING HARD. But we got through it and it's only a memory now, and not a particularly bad one.

Hope1964 is offline ? Reply With Quote
Old Yesterday, 03:49 PM ? #4 (permalink)

Member

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Join Date: May 2011

Location: DuPage County, IL

Posts: 1,319


Quote:

Here are the basic facts:
  • I am a WW who had an EA. It went on for about 6 months and ended 15 months ago.
  • My xOM was a colleague. He is no longer with the company. We are no longer in contact and he lives across the country.
  • I travel frequently between 2 ? 3 of our offices (none of which are near AP).
  • I share my travel itinerary with my husband, he is able to see my confirmation numbers, reservation numbers and hotel/car reservation information.
  • D-Day was 15 months ago when hubby found pictures texted between us that were stored on Sprint?s picture mail server (apparently pictures sent via text are auto uploaded). He confronted me and also the xOM.
  • He wanted me to stay and work things out.
  • We conceived a child during the working things out period.
  • He is disabled and unable to work so he is a stay at home dad. We did arrange for a sitter for ?sanity afternoons? as he needs.

We did a lot of rug sweeping after D-day to make things normal. For a period of time, everything seemed really great. Now that I?ve returned to work, he?s definitely anxious and really starting to freak out a bit. He has FINALLY agreed to marriage counseling which I?ve been asking him to do for years. Our first appointment is 10/31.

Here?s the question (sorry for all of that): I?m traveling this week for a few days for work (this isn?t optional, it?s what pays the bills in our household). He hasn?t said anything directly but I can tell this is really triggering him.

What can I do to help with this? I don?t want a big blow up or fight right before I leave and want to make things better for all of us.

First off, kudos to you for considering your H's feelings here.

If I were you, I would flirt with your H via text as much as possible while you are gone. Call him at night. Share with him what happened during the day, even boring stuff. Engage with him. Tell him you wish he was there with you.

Gabriel is offline ? Reply With Quote
Old Yesterday, 03:59 PM ? #6 (permalink)

Member

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Join Date: Oct 2012

Posts: 70


Quote:

OK, since you're determined to keep working on things with this guy...........................

I assume there's no way he can come? That's what I did on the first trip my hubby had to take.

My husband had to go away alone not long after D day #2, and what he did was write me one letter for each day he was going to be gone. Some were romantic, some were remembrances, whatever. He gave them to me and told me to open one each day and I did. Most helped, one triggered me though. But it was the thought that meant something - the fact he knew and wanted to help me feel better. He also had written me an 'apology letter' for me to keep with me and read whenever I needed to when I couldn't talk to him. So that helped.

He also emailed me his itinerary every day and texted me as much as he could whenever he could. We didn't have a long distance plan, but now we do, so if he was to go away now he would call to say good morning, call on his lunch, talk to me at night.

I won't lie, it was REALLY FREAKING HARD. But we got through it and it's only a memory now, and not a particularly bad one.

I am going to give it every effort with MC/IC and see if we can revive this. I have been reading this site like a madwoman and really seeing quite a few places where we just let it all fall apart. I'm amazed we have feelings left for each other so it does give me a bit of hope (pun not intended).

I would LOVE it if he could come with us but with the little one and two dogs, that just won't work.

The idea of the letters is awesome. I really like that one. It reminds me of what I used to do when he was gone filming for a month or two at a time and I'd leave romantic cards in his suitcase in various clothing so he'd find them at different times.

I usually do call in the morning and evening so I'll ramp that up even more.

TCSRedhead is offline ? Reply With Quote
Old Yesterday, 04:32 PM ? #13 (permalink)

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Join Date: Aug 2012

Posts: 117


My H cheated on work conferences, and for me now, that is a no go area. I can't personally deal with the triggers and trauma and worry of 'he might be' because he's had too much to drink, and some other woman is giving him an inch.

My H seemed to forget he had a wife and family that he apparently loves and wants to remain with, because he drank too much and felt an urge he couldn't put aside. So, from this day forward he will have to spend more time travelling, and no time spending the night away from his home.

This will ultimately cause issues, with me and his job.....I do not doubt that. But he messed up and this is the consequence.

I don't envy your husband, he will be feeling terrible.

If I could give you some advice, don't drink! Text and phone him often as is possible. Be sure to phone last thing at night, no matter how late it gets and first thing in the morning. It might just take the edge of it for him, if you really have. O choice but to go, and he has no choice to go with you.

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Old Yesterday, 04:43 PM ? #14 (permalink)

Member

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Join Date: May 2011

Location: DuPage County, IL

Posts: 1,319


Quote:

Yeah, we often have after hours events with alcohol. I try to include hubby as I can but that's gotten exponentially more complicated now with the baby.

It's noticeable to not drink so I enlist the help of the bartender to pour me a tonic (no booze) with lime in the SAME glass that they serve alcohol and just sip it along with everyone else. I learned this trick from a friend of mine who's going through the AA program.

I know we have lunch meetings schedule with the whole leadership team but I didn't see a dinner. I'll reach out to my boss and see - better to know ahead of time than spring something on hubby unexpected while I'm gone.

I actually had the exact opposite situation. I was at a work conference when I found out my wife was having an EA. So the next time I went out of town, it was ME who had the serious triggers. And most people I know behave themselves at out of town events. The cheaters are the exceptions.

I nearly had to stay at the exact same hotel, on the exact anniversary of DDay1. Got out of going to that conference again.

The biggest issue is simply the separation, whether work, vacation, or family obligation. There are going to be times when you can't be together, and surviving those days is paramount. Strategies for when you are separated need to be addressed and strategized ahead of time. Just ask your H what he needs. Express to him that you'll do whatever it takes, but that these trips are necessary for your job.

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Find a Therapist:





Source: http://talkaboutmarriage.com/coping-infidelity/58875-business-travel-advice.html

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AIDS Council PSAs Use Foursquare Reference Brilliantly To Sell ...

A new PSA by the AIDS Council reminds viewers that they might not be the first to have "checked in" to their partners' sex lives. The goal of the campaign -- to reduce the number of people having un-safe sex -- may not be new, but a surprise social media element definitely is.

The series of ads, created by the McCann Worldgroup Helsinki ad agency, depict heterosexual couples gazing hungrily into each other's eyes, touching each other's chests and stripping down. Right when one member of the pair is about to remove a final garment of clothing, a notification from FourSquare, the location-based social network, pops up saying either "Cathy Mills and 34 others were here" or "Ryan Smith and 19 others were here." (Yup, the ad agency chose to make the dude have more partners.)

The basic message is, you might not know who else the person you're having sex with has been with -- or what the health consequences of those encounters have been. And the social media lingo clearly targets the ads to young adults. This is especially important, given that nearly half of all sexually active teens and young adults will contract a sexually transmitted infection (STI) by age 25.

LOOK: The second AIDS Council PSA

The FourSquare-dotted ad campaign is certainly a fresh approach to educating young adults about safe sex. However, Rebecca Cullers of AdWeek pointed out that you don't need to sleep with someone who's had 34 other women or men in their bed to contract an STI:

The main problem I see is that the ads play off fear and contribute to the stigma of sexual promiscuity. We should take care to remember that while your number of partners may increase your chances of getting an STD, it only takes one. Or none, if you're born positive. So really, there's no excuse for not wearing a rain jacket.

On the other hand, the AIDS Council campaign has found a creative way to get across an important public health message that other campaigns often haven't communicated in interesting or effective ways in the past. Given that high STI rate among teens, it's a message many apparently still need to hear. Unlike Hannah Horvath of "Girls," most young adults are not tweeting about their STIs, but that's where the new campaign is brilliant. In an era when we text and tweet and post status updates about sometimes too many aspects of our lives, the PSA reminds viewers that STI's are one thing people usually don't broadcast about themselves -- via any medium. Your Facebook feed isn't going to tell you whether the person you're sleeping with has HIV, or if the person she or he slept with last did, and no other service or app will either. Condom, anyone?

[H/T Jezebel]

Also on HuffPost:

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Source: http://www.huffingtonpost.com/2012/10/22/aids-council-psa-foursquare-safe-sex-video_n_2001452.html

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Economic impact study suggests an unnamed NBA team could relocate to Virginia in 2013

NORFOLK, Va. (AP) ? An economic study prepared for the Virginia Beach Development Authority suggests an NBA team could move to Virginia as soon as next year.

Virginia Beach is considering whether to build an arena in hopes of luring an NBA or NHL team to town. If built, officials say one could begin playing in it in 2015.

The study says Philadelphia-based sports company Comcast-Spectacor has said an NBA franchise is considering the possibility of relocating to Virginia Beach, but it doesn't specify which one. It says if a move is successful, a team could play in other arenas in the state for two years starting with the 2013-14 season.

The study does not identify which arenas those games would be played in.

Richmond-based Chmura Economics and Analytics will present its findings Tuesday.


Source: http://www.dailypress.com/sports/sns-ap-va--virginia-beach-arena-20121022,0,2769757.story?track=rss

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Monday, October 22, 2012

Marissa Mayer's M&A Plans - Business Insider

Yahoo has a lot of cash, and everyone is writing that Yahoo CEO Marissa Mayer is going to spend it soon.?

But what's actually going on?

Yahoo has ?approximately $2 billion in cash and securities it can easily sell, and another $600 million or so coming in from the sale of a portion of its Asian assets. It could quickly get its hands on a couple billion more if it was willing to sell some of its stake in Yahoo Japan for cheap.

Over the weekend, Reuters reported that the new Yahoo CEO has shown interest in buying OpenTable, an app for making restaurant reservations, and ad-tech companies PubMatic, Turn, and Millennial Media. It said that low-level negotiations had begun between Yahoo and a company called Caterva.

Previously, Kara Swisher of AllThingsD reported that Mayer is looking particularly closely at ad tech companies AppNexus, Mediaocean, and?Criteo, as well as PubMatic.

Another source in the ad scene literally called us to say "Blue Horseshoe likes Criteo" ? a reference to a scene?from the movie "Wall Street" where a banker calls a reporter to tip him off about a coming acquisition.

So what's actually going on?

Yahoo?is likely to buy something in the ad-tech space. Mayer chose not to sell Yahoo's ad-tech business. She plans to invest in it. There are going to be purchases, a source tells us. ?"Will there be big deals? Yes. Will they be crazy prices? No."

For now, though Mayer is just doing homework.?A senior executive at one of the the many companies listed above told us that yes, his company has talked to Yahoo about what it does and how it fits into the competitive landscape. But this source described the conversations not as negotiations, but as part of Mayer's effort to better understand the ad-tech world she wants Yahoo to dominate. Mayer may have worked at Google, but she was never involved in the advertising side of its business, so this is all very new to her and she knows she needs an education. This source wasn't ignorant to the fact that these kinds of conversations can lead to acquisitions, however.?

Mayer isn't going to rush anything.?Mayer only hired someone to run Yahoo's advertising business last week; new COO Henrique De Castro. And because of visa issues, he can't start for a month. Nothing is happening too soon.

People are pumping the value of their companies.?"[Criteo president] Greg Coleman is telling everyone he talks to that he met with Marissa," says a source close to Yahoo. "She and Coleman have not met four times," says this source, debunking one rumor we'd heard.

The OpenTable idea is laughable ? literally.?Late yesterday, a source familiar with Yahoo's plans called us to say that Reuters' story on Mayer wanting to buy OpenTable "won the prize for most hilarious thing written all weekend." So yeah, that deal seems unlikely.

Yahoo could be a "buyer of last resort."?In the past couple years, a number of fast-growing tech companies ? including Demand Media, Pandora, Groupon, and Zynga ? hit the public markets at huge valuations only to see those valuations corrected to much lower levels today. There are some late-stage private companies in a similar position; LivingSocial is not worth as much as it once was. Spotify and AppNexus face challenges too. Among this handful of companies, there are a few good businesses that were simply overvalued by late-stage private investors. A source tells us part of Mayer's plan is to have Yahoo in a position where it could scoop up one or two of them at reasonable prices. Imagine Yahoo buying Zynga for a couple hundred million dollars, for example.?Says this source: "Yahoo could be buyer of last resort.?A lot of the businesses are going to come by."

Correction: An earlier version of this story said Reuters reported that Yahoo had begun low-level negotations with OpenTable. Reuters actually reported taht Yahoo had begun low-level negotiations with Caterva. Sorry for the mistake.

Source: http://www.businessinsider.com/marissa-mayers-ma-plans-2012-10

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