Real Estate Marketing: Worst Content Strategies of 2012 | Instant ...

Content has quickly become a major differentiating factor between real estate investor and companies which are coming out on top and those which flop. However, getting it right can be a little trickier than some would have you believe. So what major mistakes have others been making you should strive to avoid?

7 Worst Content Marketing Blunders of 2012

1. Content Theft
With the need for content and lots of it so important and a lack of creativity and time many ?entrepreneurs? and new real estate investing related companies have simply resorted to content theft. Not only is this not right it can lead to getting shut down by the search engines or at a minimum means self-sabotaging search engine rankings. Don?t do it, it?s an expensive waste of time.

2. Poor Quality [Cheap] Content
Outsourcing content needs is great but you won?t find $1 an hour offshore assistants who can whip up great real estate copy which helps search engine rankings or converting more prospects into paying clients. Take note of just how important content is to real estate investing success today and how much the most successful companies and websites are paying their freelance and ghost writers. Many fork out $100 or more for a blog post, article or mailer, though even those with mid-range success today have had to suck up inflation and boost their budgets to $20-40 apiece.

3. DIY Content
Of course no one else may be able to get over your exact voice and ideas perfectly every single time but that doesn?t mean you should be trying to do it all yourself. As a pro real estate investor you have bigger things to work on. Delegate and when you are inspired or have the extra time fill in with a post or two of your own. However, note that others may have more experience at creating content which really sells. Finally, don?t fall into the idiotic trap which a few have stumbled into recently which is hiring low quality writers to start pieces and then finishing them yourself. That is double work and double cost, often for even worse content!

4. Failure to Mix it up
While most content is focused on the typed word today great content marketing should include a variety of mediums including audio, video and original images. Search engines and prospects will reward you for mixing it up.

5. No Diversity in Messages
There are many opinions out there on whether social and blog content should be all sales focused or 100% value focused with no sales pitches. The bottom line is that diversity is the answer. You need to provide value to be taken seriously and keep consumers wired in but at the same time you need to pitch them in order to convert them and drive them to take action. Don?t forget to keep it interesting either.

6. Not Doing Enough
While content marketing may not be free or cheap it works wonders for both short term profits and long term income. However, it does require volume and there is a huge disparity in the results of those who publish daily and those who don?t.

7. Failure to Test
Just as with any other part of your real estate investing business content should be tested and tweaked regularly. This includes length, voice, and depth of content and timing of publishing.
The key to success is quality, common sense, delivering what they want and smart strategy in flow and conversions.

Source: http://www.instantinvestor.com/real-estate-marketing-worst-content-strategies-of-2012/?utm_source=rss&utm_medium=rss&utm_campaign=real-estate-marketing-worst-content-strategies-of-2012

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