Why Avoid Logo Auctions?
There are a lot of famous auction websites that people visit from around the world to buy and sell all kinds of products. These sites are famous because you can find all kinds of stuff there at really cheap rates. Whether you need some sort of tutorial, training, videos, games or even clothes, electronic products, etc. these sites have them all. Mostly people sell such products from home. For example, if you are tired of your game console that you purchased a couple of years ago, you can auction it for a decent price. Since auction websites have all kinds of products, they also have people who offer logo design services at really cheap rates.
Now, what we need to discuss is that why it is best for you to avoid logo auctions to create your brand identity. Since all kinds of items are sold there, whats wrong with creating your business identity there? See, we have already discussed the most important reason above, i.e. people sell products from home on auction sites. So, when you see a listing where a person claims to design a customized logo for or even less, then there has to be some sort of catch. It actually sounds fishy. How can you design a companys identity for just ?
Its easy for people to have several accounts on such sites so they can commit fraud. So, there is no guarantee that the designer or so-called designer will actually design your logo professionally. If youll complain, they will simply close that particular account and continue with their other accounts or even open some more. See, the problem is that not only you will lose money like this you may also ruin your brand image by using that thugs low-quality and unprofessional logo design. This is why in the world of design credibility plays a significant role in helping people find authentic designers.
See, when you hire a designer on an auction site, you cant be sure of their genuineness. They might have a good gallery, but how will you know it belongs to them? This is a big issue and you might end up paying someone who will send you a clipart image. The problem with clipart is that it will make your logo design plagiarized. Somewhere on the other side of the globe, someone else might be using the same image to represent their business. As uniqueness is crucial in the business world, youll miss this significant element. Once your market will find out that your logo is plagiarized, they will think that a company that cant design their own brand image uniquely and professionally, how in the world they will offer quality and professional products? So, its a big risk that you must not take.
The best thing to do is to go to a custom logo design company and ask them to create a logo design for your business. You can also check out their profile and see how creative they are. The best part is that these days the prices are really low and you can get a high quality logo at an affordable price. So, when such facility is available, there is no need to go to logo auctions.
Source: http://www.wa2dci.com/312/why-avoid-logo-auctions
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